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Product Design
TLL Tote Bag
Role /
Creative Direction
Design
Copywriting
Agency /
In House
Year /
2017
Designed for Children's Day 2017. We want our students to be proud of where they come from, and to take ownership of their own learning journey. So I designed a tote bag for them to literally do this. By playing with the bag handle's relationship to the bag, I designed a "road map" in which part of the road becomes the handles of the bag, so every time the user carries it, they're carrying their journey in their hands.
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