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Brand Identity
The Learning Lab
As an 18-year-old brand, there were many elements that needed to be streamlined to consistency, and outwardly explained. I developed and refreshed The Learning Lab's brand identity, giving TLL an updated, modern vibe, but also retaining what makes it unique. This included developing a brand book, complete with our mission, tone of voice, personality, house fonts, house colors, logo usage, iconography and illustration style, and photography style. On a larger scale, we updated our spaces and storefronts to better represent our modern brand.
Role /
Creative Direction
Spatial Design
Booklet Design
Agency /
In House
Year /
2018
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