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Brand Campaign
Project Happy Meal
Role /
Creative Direction
Art Direction
Website layout
Agency /
BLKJ
Year /
2019
Many kids say that learning Chinese is boring or difficult. We say it depends how it’s taught. In partnership with McDonald's, Project Happy Meal aimed to help kids learn to speak Chinese in a way they'd love: ordering a happy meal. Prior to the event, we created a sing-along jingle and a guidebook to help kids learn the names of their favourite snacks in Chinese. We then filmed a few of our students on the actual day to see how they fared.
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