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Brand Campaign

Home-Work

We often see "homework" as pieces of paper we bring home from school; but the greatest lessons are the ones that you can relate to. For this campaign, The Learning Lab aimed to put the "Home" in "homework", helping kids see how the lessons they learnt in school are very much relevant to their daily lives, including talking to their grandparents, baking a pie, and even cleaning the toilet.

Role / 

Creative Direction
Website layout
Press Kit Design
Voiceover
(yep that's my voice)

 

Agency / 

BLKJ

 

Year / 

2018

Copyright © 2019 Charlotte Cheng. All rights reserved.

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